If you’re thinking about a career in digital marketing, you might already know it’s a rapidly growing field that is essential for businesses navigating today’s online landscape. But did you know just how relevant and in-demand digital marketers have become?
As more companies shift their focus to digital-centric customer communication, the need for proficient digital marketers is higher than ever. According to SEEK, the job outlook for digital marketers is incredibly promising, with roles projected to grow by more than 11 per cent over the next five years. This means now is the perfect time to explore the opportunities in this dynamic and exciting field.
Digital marketing is the promotion of products or brands through digital media channels to connect with current and prospective customers. Digital marketers use platforms such as search engines, social media, email, websites and apps to reach their audience effectively. Their primary goal is to develop and implement strategies that enhance brand visibility, drive traffic and generate leads.
Some key responsibilities of digital marketers include:
Digital marketers may work with organic (free) or paid channels, using budgeted funds to achieve a return on investment (ROI). They aim to meet specific KPIs for each channel, allowing them to measure and adjust their strategies accordingly. In smaller companies, one digital marketer might manage multiple channels, while larger organisations often employ specialists for each channel.
Digital marketing jobs encompass a variety of specialised fields. Different types of digital marketing involve different strategies and tools:
Digital marketing roles are more important than ever, especially as traditional media use declines. With nearly every potential client or customer online, the opportunities for businesses to connect with their audience are vast.
Digital platforms are integral to our lives and businesses must keep up. According to the Australian Marketing Institute, 95 per cent of Australians use the internet, and 86.5 per cent are active on social media. People aged 16 to 64 spend more than six hours online daily, with almost two of those hours on social media.
Here are a few reasons why digital marketing is key to today’s businesses:
Beyond brand awareness, digital marketing also drives revenue and growth. Online sales and influencer marketing are on the rise. Social media is a powerful tool for reaching new audiences and enhancing credibility. The surge in TikTok usage, with nearly 10 million users and significant ad reach, shows its evolution into a powerful marketing channel.
There are many career opportunities and digital marketing jobs available, each with unique responsibilities and work settings. Here are some key digital marketing roles to consider:
Adam Stewart, founder of Digital Bond Marketing, moved from a career in business information systems and web development to digital marketing, eventually founding his own consulting business.
Here’s a breakdown of his typical work day:
Stewart’s advice to other digital marketers? “Networking within the industry and pursuing certifications can boost your credibility. Seek mentorship from industry leaders, attend conferences and actively contribute to relevant communities.”
Whether you’re aiming for a leadership role or looking to deepen your expertise, an MBA can provide you with the marketing skills and knowledge needed to excel in digital marketing.
Essential skills for aspiring digital marketers include proficiency in analytics tools, an understanding of SEO and search engine marketing (SEM) principles, and strong copywriting and content creation abilities. An MBA builds on these skills by offering advanced training in strategic thinking, leadership and business management.
An MBA enhances your ability to stay ahead of trends through units that cover the latest in digital marketing strategies and technologies. Plus, the leadership skills gained from an MBA can help you effectively manage a marketing team and drive your organisation’s marketing efforts.
If you have a bachelor’s degree or relevant experience in the business space, you may be eligible to pursue an MBA.
MBA Discovery’s university partners offer specialised units that can further your digital marketing knowledge and skills:
Southern Cross University’s MBA offers a Digital Marketing unit that dives deep into strategies, helping you understand and leverage various digital channels effectively.
Victoria University’s MBA includes a Marketing Management unit that focuses on strategic marketing management, equipping you with the skills to develop and implement comprehensive marketing plans.
RMIT’s MBA provides a Marketing for Managers unit that offers insights into advanced marketing principles and how to apply them in managerial roles, enhancing your ability to lead marketing teams and projects.
James Cook University’s MBA features a Marketing Strategy, Analytics and Development unit that emphasises the importance of analytics in marketing, teaching you how to use data to inform strategies and measure success.
An MBA can equip you with the skills, knowledge and creativity needed to thrive in a digital marketing role. By combining practical experience with advanced academic training, you can develop a strategic mindset and leadership capabilities that will set you apart in this dynamic field.
If you’re ready to take the next step and advance your digital marketing career, an MBA could be the key to unlocking new opportunities. Get in touch with a Student Enrolment Advisor who can advise you about which MBA aligns with your career goals.
Whether you’re ready to enrol, or just have a quick question, simply fill out the enquiry form below to speak directly to the university’s enrolment team. They will be able to guide you through:
