Marketers face fresh challenges as marketing channels evolve, new technologies emerge and strategies change. An MBA can equip you with advanced strategic skills and industry insights while developing self-discipline and high-level communication skills.

At MBA Discovery, we’re here to help guide you towards the MBA program that will meet your ambitions and aspirations in this ever-evolving field.

Looking for an online MBA marketing program? Why you should consider a general MBA

Studying a general MBA will equip you with the fundamental skills required as a business leader. For marketers, a general MBA can also enhance your marketing skills and position you ahead of your peers.

An MBA is an investment and one that’s well worth making. As a marketer with an MBA, career advancement and opportunities can open up to you. Those in C-suite and other management positions in marketing can command impressive salaries, such as executive directors of communications (up to $300,000 a year), marketing directors (up to $150,000 a year) and PR directors (around $90,000 a year).

Explore Master of Business Administration marketing units

Looking for a postgraduate marketing program? MBA Discovery’s university partners offer MBA courses designed to equip future and current business leaders with industry-relevant skills. Let’s explore:

As part of Southern Cross University’s Digital Marketing unit, students will: ​​

  • develop and implement well-structured digital marketing plans and campaigns
  • study digital marketing technologies, including data analytics, AI and automation
  • use digital marketing tools and channels to enhance online audience engagement

Students keen to study marketing management will learn a variety of skills in Victoria University’s Marketing Management unit, including how to:

  • evaluate current practices and the strategies to successfully operate in an ever-changing industry
  • reflect on marketing management trends
  • analyse case studies and undertake collaborative decision-making

James Cook University’s Marketing Strategy, Analytics and Development unit is a fast-paced subject that teaches students to:

  • critically examine the role of marketing and its purpose in an organisation and the wider marketplace
  • investigate the major functions that encompass an organisation’s marketing tasks
  • apply marketing theories to real-life situations

RMIT’s Marketing for Managers unit is designed so students will, upon graduation, be able to:

  • apply fundamental marketing concepts in a professional setting and develop marketing plans
  • use research tools to analyse information and assess the implications of decisions
  • communicate quantitative information in a simple and instructive way

Our featured online MBAs

1 Southern Cross University logo
SCU Online MBA

One of Australia’s top-value MBAs

  • Two years (part-time)
  • Choose from four specialisations
  • Entry without bachelor's degree available
2 Victoria University logo
VU Online MBA

In the top three per cent of universities worldwide

  • Two years (part-time)
  • Four layers of dedicated support
  • Entry without bachelor's degree available
3 James Cook University logo
JCU Online MBA Global

Times Higher Education’s top 25 in Australia

  • Two years (part-time)
  • Three qualifications in one
  • Entry without bachelor's degree available
4 RMIT logo
RMIT Online MBA

RMIT Online’s MBA is the new MBA for the future

  • Two years (part-time)
  • Three qualifications in one
  • Entry without bachelor's degree available
  • Tailor your degree through minors

Accelerate your career in marketing with an MBA program

In addition to valuable marketing skills, an MBA will guide you through topics such as:

Studying an MBA with marketing units online

Some of the world’s most respected general MBA courses and MBA courses in marketing are offered online, allowing students to gain world-class qualifications from wherever they choose to, such as at home, at work, in the local cafe or library.

MBA Discovery’s university partners offer interactive and flexible courses, with learning models and advisors to help you succeed.

Common MBA FAQs

MBA Discovery’s Student Enrolment Advisors are available to answer your questions if the answer you’re looking for isn’t here. You can also visit our blog to find out more.

Do I need to do an MBA in marketing?

Marketing professionals looking to upskill and excel in leadership often think a specialised MBA is the only way to go. However, a general MBA equips students with essential and core marketing skills, as well as business and leadership skills needed to flourish in senior marketing positions.

What are the best postgraduate marketing programs?

The best MBA for marketing professionals will depend on your circumstances, current role and career aspirations. For example, JCU’s MBA encourages its students to take a global perspective of local issues to give them an edge. In comparison, SCU’s interactive online learning platform has been designed so students can be just as connected to academics and peers as their on-campus counterparts.

All MBAs available through MBA Discovery’s partners can be completed online. Many students find the flexibility of online postgraduate courses appealing, allowing them to gain qualifications without compromising their current career or lifestyle.

Where can I study marketing management?

A core unit in VU’s online MBA is the Marketing Management unit. Students will be encouraged to critically analyse the choices confronting marketing decision-makers in alignment with their organisation’s goals, competencies and resources.

Do managers and leaders really need to study marketing?

Even leaders not involved in marketing benefit from the marketing units in an MBA. For example, RMIT’s Marketing for Managers unit introduces fundamental marketing theory and practical techniques.

How much do online MBA marketing courses cost?

Fees vary depending on the course and the university. The total cost of an MBA is calculated based on the cost of each individual unit completed.

Becoming an MBA student

An MBA is a significant commitment, but you are not alone in starting your studies. A Student Enrolment Advisor is here to assist you in selecting the best MBA course for you and to guide you through the entire process of becoming an MBA student.

Course eligibility

When you start exploring MBAs you’ll discover each university has its own eligibility criteria. Generally, you’ll need to hold a bachelor’s degree in any discipline. However, some universities will accept students who have significant experience in their chosen field if they don’t meet the education requirements. It’s a good idea to carefully read each of the university’s eligibility criteria and course details.

Credit and recognition of prior learning

Some universities offer recognition of prior learning to students who have relevant professional or academic qualifications. If you do receive recognition of prior learning, you may get a credit or exemption for units, which can in turn, reduce the study time for your chosen MBA course.

Understanding MBA fees

Here is a breakdown of the fees of each of the four MBA Discovery university partners. For more information, refer to the university guidelines.

  • James Cook University — $44,400 ($3,700 per unit)
  • Victoria University — $43,800 ($3,650 per unit)
  • Southern Cross University —$38,880 ($2,990 per unit)
  • RMIT University — $72,960 ($4,560 per unit)

We’ll help you find the right path forward

Ready to take your marketing career to the next level? Chat with a Student Enrolment Advisor who can answer your questions and help guide you through the process of choosing an MBA course. We’re here to support you on every step of the way

Speak to a Student Enrolment Advisor

Whether you’re ready to enrol, or just have a quick question, simply fill out the enquiry form below to speak directly to the university’s enrolment team. They will be able to guide you through:

Course eligibility and recognition of prior learning

Course structure and what you will study

Next intakes and how to apply

Fees and time commitments

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